Are you running an eCommerce business? If yes, it is must for you to have a successful social media presence as businesses need to build a community around its brand as well as products.

Through social media presence, you can listen to your customers’ review, what competitors and the rest of the social community think about your business.

There are lots of people, who have searched for social media tools in order to get huge help in measuring, analyzing and creating reports, which show a company’s engagement level. Whenever you choose any tool for your business, ensure that it best meets your requirements.

Today, you can find a lot of paid tools that can provide you with some sort of trial, so that you can try them before you spend your money on them. To make your work simple, here you can find a complete list of tools that are obtainable to social marketers with a brief description of the features they provide.

From below given list, some of the tools are highly customizable dashboards through which a marketer can manage multiple social media accounts and respond social networks with just one single click. While remaining are simple tools that offer the right amount of functionality for a new marketer.

SocialMention

As we all know that the important element of effective social media engagement is listening – you can constantly monitor the conversions about your products, brand, services or industry. Today, you would find a lot of tools that do this job for you, but most of them need a paid monthly subscription.

SocialMention is a free tool that handles a job of converting the total of the social media universe. This tool is known for pulling data from social networks, forums, microblogs, blogs, social networking sites and multimedia (video and images).

Through this tool, business owners can get help in gauging the influence of their brands and effectiveness of their engagement efforts.

Argyle Social

Argyle Social is a completely best tool for recognizing and engaging with potential customers. This high-end quality tool has agreed for Viralheat in order to take over its website and services. Argyle Social also has a reporting ability and keyword monitoring.

Being a highly scalable tool, it is specifically designed to provide social ROI through actionable social data analysis and lead identification. When it comes to Viralheat, it is a social media analytics and management platform.

Users of this tool can easily monitor conversations, publish and schedule updates, bring presentation-ready reports. So, eCommerce businesses of different industries can use this social media tool that help in identifying and engaging with potential customers.

Roost

Roost is a publishing tool that allows users to set-up multiple social network accounts and chooses to which of those accounts I have to publish at any given time. Unlike SocialMention and HootSuite, Roost is a great publishing tool that helps users to develop either single posts or set-up a series called campaigns.

The calendar view option of this tool allows everyone to see at a glance like how many posts I have scheduled for a given time – day, week or month.

As an alternative to develop original content, roost is one such tool that offers a library of suggested content pulled from blogs and other websites that based on different categories like humor, travel, news and food.

Buffer

Buffer is a great application that enables a company to manage postings in multiple accounts such as Facebook, Twitter and LinkedIn. It is one of the best ways to load links into the application at once. It posts them throughout the day, so you don’t have to.

No matter whether you are looking to share a link, text, picture or any video, you just have to add it to your Buffer. Any update can also be posted inside the application. Throughout the day to post your favorite social networks, your updates will be automatically scheduled and spaced-out.

Postling

Are you looking for a comprehensive tool? Postling is a perfect tool that fits in needs of businesses. Users can easily use this high-end publishing tool that is similar to Roost, but also have the capability to see interactions from Facebook Fans and Twitter followers.

Moreover, users can also use it as listening tool like SocialMention by inputting keywords. Postling facilitate integration with different platforms such as Tumblr, WordPress and TypePad.

Being an affordable tool, this tool is used by a lot of people and the price starts at $1.00 for the first 30 days, then $3.00 per month afterward for each social network used.

HootSuite

HootSuite comes with a simple user interface that makes posting easy. Using this high-end tool, it becomes easy for you to post on Twitter and other social networking websites.

Users of this tool can set-up multiple social network accounts and customize the dashboard that best meet their requirements in terms of data displayed like Facebook status updates and tweets. The pricing of this tool starts at $5.99 per month, so one can assign multiple administrators to manage the accounts.

Moreover, it also enables users to schedule updates, attach images or other document file types and selecting privacy settings for social networks such as Facebook and LinkedIn to control who sees the posts.

Crowdbooster

Crowdbooster is one such tool that can be used for analyzing how each post on social networks performs. This tool offers you recommendations for how to improve social platforms and develop more engagement with an audience.

Today, it is one of the best eCommerce social media tools that provide real-time data that is always up-to-date, instantly report your key performance metrics and share them with your dashboard.

Through this tool, you can get recommendation for the best time for you when you can get the most engagement out of your followers and fans.

Google Alerts

Google Alerts, an amazing and feature-rich tool, offers instant or daily updates of relevant Google search results based on your keywords. You can easily monitor the web for interesting news content, alert suggestions and more.

Once you sign-up for alerts you can get email notifications any time that Google finds new results on a topic that you are interested in. For instance – you can get updates about a product you like as you can also find out when people are posting their content about you on the web.

Klout

Klout is a great tool that helps users to find what your internet influencer scores is such as online credit score for a business. It can be used only for individuals, but savvy businesses learned how to change for business.

Recently launched Klout enables businesses to see who their influencers are and gives tips and tricks to engaging with them to help increase a profile.

Sprout Social

Sprout’s collaborative platform makes sure scalable, faster and more efficient social communications. It is a great business monitoring tool for Twitter, Facebook, LinkedIn and Foursquare especially where individuals work together with brands.

Moreover, it also comes with features that allow for content management, insight into competition, lead generation and social analytics. You can also find a lot of opportunities to engage and join social conversations.

Talkwalker

Talkwalker is a social reporting tool, which scans social networks and the internet to monitor your brand and its competition. The tool also comes with integrated features, which enable people to monitor social campaigns, customer service requirements and other types of market research. Using this tool is extremely easy as you just need set-up in just 3 clicks and 10 seconds. You can analyze your social media reputation in a real-time.

Vocus

Vocus is a marketing and analytics platform, enabling users to incorporate all their marketing efforts – email, PR, search and more. Now, businesses of different industries can analyze their data, engage with potential customers and retain current customers.

So, these are top 12 eCommerce social media tools that can help businesses in measuring, creating and analyzing reports that show a company’s engagement level.

Keep visiting our official blog for more information on eCommerce and its solutions as we cover top stories of eCommerce and related news.

In the recent time, eCommerce industry has gained huge popularity in the market as most of the businessmen are looking forward for turning their brick-and-mortar store into an online store where they can sell a comprehensive range of products and services.

We all know that eCommerce is one such industry where exceptional customer service plays a crucial role to make one’s business successful. No matter whether you are running a big or small online store, it is must to deliver an outstanding quality customer service so that your customers feel wow! and become your potential customers.

Lots of visitors may be wary of purchasing from you if you are a smaller eCommerce company. However, it is your job as an eCommerce company that you help your customers to overcome their problems and queries.

Today, we are going to discuss on how to provide an exceptional yet best customer’s service to your eCommerce customers so that they become your potential customers and visit your website again and again:

1. Provide Multi-Channel Support

Today, when it comes to multi-channel support, it doesn’t mean snail mail or fax machines as support channels. But a multi-channel support comprises some combination of traditional phone, live chat support and email along with social media and self-service offerings.

Now, you can find a lot of customers, who are regularly making use of more than one channel support. In reality, 9 out of 10 customers are expecting to receive a consistent experience over multiple customer contact channels.

We all know that customer service is not a one size fits all as different people prefer different methods of support.

So, you should provide a multi-channel support to your customers by learning the major benefits of a multi-channel strategy and determining that which channels your customers will prefer more. Ensure that you always make the most of your multi-channel support.

2. Listen to Your Customers on Social Media

A great yet effective way of using social media as well as customer service is to listen to your customers and their problems. You should treat every single piece of information as a gift as that’s just what it is. From the people, who matters a lot like your precious customers, you are getting valuable imminent straight.

However, lots of eCommerce companies think that why it is important to listen to customers on social media? Well, the answer is simple – customers are longing human interaction and they are basing their purchasing decisions that companies care about their customers.

Currently, more than 78% of customers believe that social media will be the next tier of customer service. Moreover, 46% of online customers are expecting brads to offer customer service on Facebook and 88% of customers are less probable to purchase from companies, who leave social media complaints unanswered.

3. Track All Customers’ Interaction

It is highly important for all the eCommerce businesses to track customer interactions so that they can provide timely answers and services. If you are running an eCommerce business and wanted to deliver an outstanding quality customer service to your customers, you should track customer interactions regularly like call capturing, logging, analyzing and escalating.

By tracking all customer interactions, you can reduce wasted time for both your agents as well as customers. Moreover, it also eradicates confusion for your support agents as customers interact with a company through multiple channels. However, it will also expand good relationships with your company.

4. Make Sure to Have a Support Center for Customers

No matter whether you are running a small and big eCommerce business, it is must for you to have a support center for your customers so that you can respond quickly to your customers’ queries and problems.

You can also promote long-lasting relationships of trust with the support center and also resolve any query that your customers may have.

You know that approximately 90% of customers prefer to visit a company’s website before calling or emailing, so creating a support center for customers to self-serve.

5. Provide Online Chat

You know that online chat plays a very significant role in delivering completely best customer service to your customers. As with online chat system, customers can get quick access to help. Here, the wait time is much less as compare to a call center, so most of the customers prefer to have live chat discussion over products and services.

Live chat is a completely great tool for serving your customers as it can lead to happier customers and boost conversions. According to reports, more than 77% of customers agreed that online chat absolutely influenced their attitude about the retailer.

6. Give a Wow & Incredible Experience

Last, but not least is you should provide your customers a wow and incredible experience as it really encompasses various things. To give wow experience to your customers, it is must you do something that’s above and beyond what’s expected. You always have to serve your customers beyond their expectations as it can surprise them and make them happy.

Moreover, you ensure that whatever you do it must have an emotional impact on the receiver. You should not consider yourself an average company, so your service is also not average. Here, we always wanted to look our customers happy and pleasant. We always try to make them feel wow by delivering quality services.

So, these are some simple ways to provide a better customer service to your eCommerce customers by which they can get a pleasant experience that they will never forget. Moreover, if you are looking to get more information on eCommerce and its related solution, keep visiting our blog as here we cover top stories of eCommerce.

Do you know who shops online?

The simple answer is everyone.

Nearly every U.S. retail category like electronics, clothing, cosmetics, etc. has been pervaded by eCommerce. As everything available online, it is must to improve marketing approach by collection the most effective eCommerce stats.

Here, in this post, we have collected some statistics from Visual Website Optimizer that gives you an idea about better marketing.

How to Attract, Convert & Retarget Your Visitors?

Retargeting

About 54% Shoppers will purchase retargeted products, if offered at discounted rates.

With above given graph, we come to know that carts are not abandoned forever, there is potential for marketers to get back their lost sales.

Free Shipping Threshold

Approximate 24% of shoppers are ready to spend more amount to be eligible for free shipping.

Looking at this graph, one can easily find an opportunity for online stores to increase their average order value by offering free shipping facility at an entrance that is much more than the present average order value.

Reviews

Among 100% shoppers, 55% find reviews are essential for making purchase decisions.

There are many online shoppers want to know what other purchasers have thought about the product and their experience about the brand before making purchase for themselves.

Personalization

About 55% shoppers are indifferent to tailored offers

According to the given data, a majority of shoppers are still indifferent to tailored offers even if delivering customers a personalized option expected to be the future of online shopping.

Why Shopping Carts are dumped by Visitors?

Cart Abandonment

About 28% of shoppers abandon carts due to surprising shipping charges

It is advisable to declare the shipping cost upfront and provide ‘Guest Check out’ option to minimize cart abandonments. As it is the two main reasons of shoppers abandon.

Significant lost revenue is represented by abandoned carts for online merchants. Here we have three different options that help to minimize abandoned carts:

- Enhance search functionality

- Add interactive tools that helps shopper in their purchasing decision.

- Provide shipping policies and estimations in the checkout process.

Shoppers can use recovery tools for remarketing, if carts do get abandoned. Using of proper tools and have a thoughtful approach helps to increase conversions from abandoned carts to sales.

Advice

Ensure to be clear and open about shipping charges.

It is fact that shopping cart abandonment is surely going to happen. However, you don’t have to accept that 28% of your users will abandon shopping cart when you are doing something.

It is true that sometimes you have to charge shipping cost. In that case, inform your users about the cost. Initial stage, you might lose your users, but at last, your conversion ratio remains increase as you will be true to your shoppers.

The best way to inform your users about shipping charges is to provide a “calculate shipping” option. It gives them an idea about that they have to pay something for shipping.

Creating a New User Account kills Conversions

According to statistic, about 23% of shopping will leave shopping cart, if they have to create a new user account. There are many users that don’t want to create account for making purchases.

When online merchants force users to create account they leave their shopping cart and thus, conversion ratio becomes decreases. It would be great to have ‘Guest Checkouts’ rather than having few extra membership signups.

It is advisable to avoid declining customers as they don’t create a new account. Rather than, provide an easy way to provide checkout facility without the problem of a membership creation.

For example: In below given image, you have found three different options, i.e. PayPal checkout, Member checkout and Guest checkout.

Don’t force your customers to join your website by creating permanent account as it results into low conversion.

Social is the Most effective eCommerce Asset

According to research, about 53% of purchasers say that their purchase decisions are informed by Facebook.

There are many marketers using Facebook to grab more attention of new customers by retargeting products, running paid campaigns and so on.

Understand Mobile Users

About 53% of shoppers are making purchase through a shopping application on their smart device.

The age-group and number of shopping app downloads for smart device is related to each other.

According to the graph, consumers, who are belonging to younger age group, are shopping more through application compare to over 35 years.

Wrapping Text:

About 60% to 80% users abandon eCommerce shopping carts, according to different survey findings.

If you want better conversion rates then it is advisable to adopt new marketing approach by considering above given statistics and data-driven techniques.